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[Chinese shoes Network - brand observation] Jordan sued Jordan sports about it, whether it is not related with Nike, but Nike is beneficial, it is undeniable point. While standing Nike this regard to look at this issue and to be regarded as a good marketing tool, many of which we can learn. ulterior motive to serve two purposes As we all know, the value of Jordan's more than ever before, in terms of for Nike is not a small loss. But he still has some influence. I can say that if he did not make moves, no "subject" to discuss his concerns him, then his v cheap jordan shoes for men alue will fade over time. Today, the name came to, it can be said that apprenticeship is also known, it would be a valuable opportunity to reshape. The attention of Jordan, while sports brand Nike said in a statement, "We support Michael & middot;. Jordan has always been to protect his brand, his name and his efforts to use consumers in China made" so As a result, Nike will naturally get along with Jordan's exposure and publicity. According to sources, this matter involves a lot of vacuum, may be a long war. From this perspective, the marketing, the longe Retro jordans for sale r the war, the more people see the "Jordan sports and Michael Jordan no relationship, a relationship with Jordan is Nike's" problem. So as to promote Nike's sales, also increased the influence of Nike in the Chinese market. From this point of view the nature of the matter, regardless of success or failure, is a great victory for Nike, but also a personal victory for the Jordan brand. leave space savings ideological propaganda force aspect of marketing involves not only goods, but also important is a strategic issue. Strategy properly, it will bring many cheap jordans for sale mens advantages to their marketing opportunities. And Jordan announced the indictment of China and Jordan sports time, there are not too many times, and even in China's court Jordan Which sports did not say clearly. This is for those who find a "subject" of the media, as well as Jordan's fans to discuss the matter with the relevant things to talk about over and over. The most obvious thing is before Nike and Jordan sports dispute over trademark issues. And Jordan more time to stay longer, then Jordan and Jordan sports on the relationship between Jordan and Nike cheap foamposites will become clear, so that Jordan has more "supporters" during the proceedings. Whether people think of Michael Jordan, Michael Jordan still think sports are good, in this process, as well as Jordan and Jordan Nike moment contact was on the sport. Thus in the prosecution process in Jordan, Jordan is not only a concern, Jordan sports, as well as off Nike. Nike also make people more clearly exists to achieve results in people's hearts a profound marketing. identify the timing "Monkey King" The best chance is in a range of marketing to attract more atte Cheap air jordans for sale ntion, so that people find more things to watch, creating a tense atmosphere. Jordan sports listed in critical juncture, sued Jordan sports, Jordan sports have serious and Jordan "fighting" them, otherwise, it is an opportunity to harm their own market, so that will increase Jordan sports listed variables. And other infringement different critical juncture in the defendant's "exaggeration", where it added a lot of "bright spots", will attract more eyeballs. It's interesting to get the attention was also attracted the attention of Nike. ? 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